Guidefitter Spotlight Episode 16: Nick Schiele, EVP Operations at HSM Ammunition

Welcome to another episode of the Guidefitter Spotlight, where our Founder/CEO Bryan Koontz sits down with Nick Schiele, EVP Operations at HSM Ammunition. HSM has been building high-quality ammunition in Montana since 1968, serving the military, law enforcement, and hunting communities.

In this episode, Nick walks us through the company’s rich history, from its humble beginnings as a small reloading operation to becoming a leader in long-range hunting and law enforcement ammunition. He also shares insider perspectives on the ammo industry, covering supply chain challenges, shifts in global ownership, and the importance of Made in America manufacturing.

Why Watch This Episode?

The Origins of HSM Ammunition: Discover how a competitive trap shooter built HSM from the ground up, starting with shotgun shells and expanding into rifle and handgun rounds.

The Evolution of Long-Range Hunting Ammo: Learn how advancements in bullet technology, like the Berger bullet, have changed the game for long-range ethical hunting.

Industry Insights & Supply Chain Challenges: Get a behind-the-scenes look at why ammo shortages happen, the impact of global conflicts, and how HSM navigates these challenges.

Made in the USA – Why It Matters: With foreign companies acquiring major U.S. ammunition manufacturers, Nick shares why HSM remains committed to American-made production.

What’s Next for HSM: Find out how the company is planning to grow while staying true to its Montana roots and core values.

Inspired by Nick’s insights and the legacy of HSM Ammunition? Leave a comment, share this episode, and check out more in-depth conversations with industry leaders on the Guidefitter Spotlight.