Becoming the brand of choice for consumers starts with becoming the brand of choice for outdoor professionals. True outdoor professionals, with their unique experience, authentic voice and trusted, influential advice, have the potential to become the most important marketing and sales assets for your brand.
Retail is changing quickly and influencers - especially nano, expert influencers - are driving more engagement and sales online. Building a massive army of loyal outdoor professionals who can speak with authority while promoting your brand, instead of a competitor's brand, is now more important than ever to win.